Chiro, Health & Rehab Centre
on Concord Road
Branding & identity
Creative & art direction
Print design
Print management
Website design
Website development
Chiro, Health and Rehab Centre on Concord Road required a refresh of its branding and identity. This involved a new logo, new business cards, new retail signage as well as a brand new website.
To continue the 'water' element in the previous branding, teal was incoporated into the new logo identity along with a vibrant orange and an emerald green to add a sophisticated yet fresh edge to the new branding. A contemporary typeface was chosen to appeal to a younger and wider demographic. The business cards were printed on a premium uncoated stock to help them stand out and the website was purposely designed to differentiate it from traditional chiropractic websites.
The resulting branding and identity is vibrant, fresh and contemporary. The website (www.chrcentre.com.au) ties in well with the overall branding, and is easy to navigate and full of useful information for visitors.
