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Merrylands Anglican Church
Creative & art direction
Print design
The brief couldn’t be any simpler. Merrylands Anglican Church needed a funky t-shirt design for its youth conference. Our only stipulation? To include the title of the talk on the t-shirt somewhere.
We decided to keep the design simple for maximum impact. A funky, contemporary typeface was chosen to appeal to the youth, and the talk title was simply reversed out of a black square. To lend an extra trendy touch, we added a 'Follow' button in the top right corner of the square. The message was both subtle and clear: it may be easy to 'follow' people on the web, but were the youth up to following their 'Saviour, Shepherd & King'?
They loved the t-shirts! So much so that the youth were reportedly spotted wearing the t-shirts weeks after the conference ended.
