Frost Crane & Co is a chartered accountancy firm in north western Sydney. In 2008, the CA firm approached RM:CREATIVE for our marketing consultancy and design services. Over the last two to three years, our primary focus has been to develop Frost Crane & Co's branding and identity, along with its corporate brochure and website.
We wanted to create an identity that would be simple, bold and modern. A primary red was chosen as the main colour in the branding palette, supplemented by a soft, muted brown. We carried over the red theme into the corporate brochure but balanced this out with strong use of white space. The structure of the brochure is based on the five cornerstones of Frost Crane & Co's business, and the main premise of the marketing communication is that the company is "not just another chartered accountancy firm." The website is simple yet professional, and features a user-friendly navigation menu.
The client has received extremely positve feedback on all aspects of its new branding and marketing communications. The brochure plays an important role in tender submissions and other client proposals, while the website (www.frostcrane.com) continues to generate leads for the firm.