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Nature Conservation Council of NSW
Creative & art direction
Advertising creative
Print design
Print management
To provide creative and art direction for the high profile Sustainable Seafoodies campaign run by the Nature Conservation Council of NSW. Marketing communications included print advertising, a promotional brochure, a newsletter template, a recipe card template, and an email newsletter template. Campaign to be aimed at seafoodies and other environmentally-aware consumers.
A sophisticated and thought-provoking 'look and feel' was developed for the entire campaign. Primary design elements include striking black and imagery, reversed out text on black backgrounds, and serif font typesetting. A raw and 'environmentally aware' effect was further achieved by printing on a 100% recycled stock.
Advertising for the campaign ran in the G magazine and copies of the brochure were distributed at numerous consumer fairs and exhibitions. The campaign has since been covered Sydney Morning Herald writer Helen Greenwood in the Good Living publication and other media.
