Client //

Tuan Dao

Scope //

Branding & identity
Print design
Print management

prosthodontist. full stop.

Brief //

Tuan is a prosthodontist. Tuan needed business cards. Tuan also needed letterhead. So Tuan came to us.

Solution //

We decided Tuan needed more than just business cards and some letterhead. He needed an identity. We were determined to avoid the cliche of using teeth and smiles. In the end, it was simple. His title, name, and job description did it all. We just put it in caps and added in the full stops. For. Extra. Emphasis.

Result //

The resulting identity sets Tuan apart from most other prosthodontists and the resulting stationery is sharp, bold and professional. Much like Tuan himself.